About Calonomics

Welcome to Calonomics, a different look at economics in the Golden State.

The website crunches data, grabs reports and looks at the numbers that shape one of the world’s largest economies.

California is home to the entertainment industry and Silicon Valley, where iDreams become iReality. Californians enjoy higher incomes compared to residents in many other states, historically better home appreciation, a hard-to-beat climate and the opportunity to downhill ski in the morning and surf in the afternoon.

But it’s also a tale of two states.

California boasts some of the globe’s richest entrepreneurs but overlooks a farm-rich area where poverty rules. The state has some of the brightest minds but many often-failing public schools. The state has beautiful beaches and breathtaking national parks, all within a couple hours from some of the most violent neighborhoods in the nation.

Calonomics editor Ron Trujillo at the west side of the state Capitol. Photo courtesy of Patricia Snider.
Calonomics editor Ron Trujillo at the west side of the state Capitol. Photo courtesy of Patricia Snider.

Certainly, the Golden State can do some bragging and chest thumping, but some head hanging is needed, too.

We have many challenges but also numerous opportunities, from highly skilled employees to numerous natural resources. We also enjoy one of the most-diverse populations in the world, where new ideas are developed and shared – and often exported.

The goal of Calonomics is to take a different look at the companies, the people and data that make California. It’s not about replacing traditional media – read your daily newspaper, please – but combining the basic report with the more obscure to establish an easy-to-read economics website.

Sure, the basics – such as home sales and the monthly jobless report – are part of the site, along with some fun and harder-to-find stories. Another goal is to share facts that might have been overlooked or were merely a casualty of limited space and time by often-overworked journalists in traditional media.

I’m a two-decade business journalist and most recently editor of the Sacramento Business Journal. I’ve also served as the business editor with The Fresno Bee and Press-Enterprise in Riverside. My career includes working as a business reporter at USA TODAY, the Santa Barbara News-Press and Visalia Times-Delta. I’m currently a vice president for a public relations firm in the Sacramento region.

If you have comments about the site or would like to suggest topics, please send an email to

Thank you for reading,

Ron Trujillo
March 2013