U.S. wine exports – with 90% from California – reached a record $1.43 billion in 2012, the third-consecutive annual increase.
The nation’s wine producers, from high-end makers to bulk operations, shipped 47.2 million cases to international markets last year, according to the Wine Institute in San Francisco.
“California wine exports continue to increase because of our quality, diversity and value, despite a highly competitive global market, significant trade barriers and a still-recovering economy,” says Bobby Koch, president of the Wine Institute. “We’ve worked to create more opportunities to export our wines by supporting our government in opening markets with Free Trade Agreements and other negotiations.”
The 27-member European Union received the most shipments at $485 million, a 1.7% increase from 2011. Canada was close behind, at least when it comes to shipments, at $434 million, a 14% gain.
The fast-growing China economy has allowed more Chinese to enjoy California wines. China was the fifth-largest destination for the state’s wines at $74 million, up 18%.
Hong Kong was the third-leading destination at $115 million, but was down 30%. Japan had $111 million in shipments. Vietnam and South Korea – both small overall markets with a combined $43 million – reported 25%-plus gains from 2011.
“Wine’s prominence is growing throughout Asia as consumption remains buoyant and forecasts estimate continued growth,” says Eric Pope, regional director of emerging markets for the Wine Institute. He adds Hong Kong’s dramatic decline was largely due to the country’s elimination of an 80% import duty a year earlier, which affected the export revenue tally.